Writing Strategist for Teams
Helping teams write better together.
When many people write for the same brand, quality should not depend on who wrote the first draft.
But in many marketing and communications teams, that is exactly what happens.
Everyone writes.
Everyone uses AI, in their own way.
Some texts are strong.
Some are fine.
Some end up back with you.
The problem is rarely competence.
The problem is usually the lack of a shared writing strategy.
I support marketing and communications teams to write and work better together.
So your team can write more consistently, use AI with better judgement and sound more like one brand.
Mattias Åkerberg. Writing strategist, trainer and author.
Does your team have a writing strategy?
A writing strategy helps your team answer questions such as:
- What should our texts sound like?
- What makes a text good here?
- Which writing principles should guide us?
- How do we use AI without losing voice and judgement?
- How do we give feedback without getting stuck in opinions?
- How do we help more people write with confidence and consistency?
It is more than a document.
A writing strategy exists when it changes how the team actually writes, edits, reviews and improves texts together.
What I help teams with
I support teams through three connected parts:
Writing strategy
The direction.
We define the voice, principles, quality criteria and AI principles that should guide the team’s writing.
Writing practice
The training.
We work in your real texts, compare versions, give feedback and practise better writing decisions together.
Writing system
The support.
We build examples, templates, prompts, GPTs, checklists and routines that help the team keep going.
Together, these help the team not only produce better texts.
They help the team build a better way of writing.
For marketing and communications teams
I usually work with teams of 2–20 people:
- marketers
- communicators
- copywriters
- content specialists
- UX writers
- team leads
- heads of marketing
- heads of communications
The work is useful when:
- many people write
- quality varies
- AI is used inconsistently
- the brand voice feels uneven
- feedback gets stuck in opinions
- too many texts end up with one person
- the team needs a shared language for quality
What changes
Before
- Everyone writes in their own way
- AI gives uneven results
- Feedback is hard to give
- The brand voice shifts between people
- Quality depends on a few strong writers
- Too many texts get stuck with the team lead
After
- The team shares the same writing direction
- AI is used in a more consistent way
- Feedback becomes easier and more useful
- Texts sound more like the same brand
- More people can write with confidence
- The team has a system for improving over time
The text should sound like the brand.
Not like the person who happened to write it.
About Mattias Åkerberg
Mattias Åkerberg is a Swedish writing strategist, trainer and author.
For more than 20 years, he has helped brands, writers and teams find better words, clearer structures and more consistent ways of writing.
He is the founder of Please copy me, a consultancy and knowledge hub for professional writing, brand voice and AI-supported writing.
Please copy me works with marketing and communications teams across Scandinavia through advisory work, workshops, team programmes and writing systems.
Selected clients
For organisations where writing is not a detail, but part of how the brand works.
Let's talk
If your team writes, there is probably something worth improving.
Maybe it is the voice.
Maybe it is AI.
Maybe it is feedback.
Maybe too many texts end up with you.
We can start where your team is now.